Marketing is all about:

What is NOT a major market for a Personal Chef Service?

What is the typical annual household income range for working couples likely to utilize a Personal Chef Service?

Your business image is an integral part of your marketing plan because it demonstrates that you are a  _________________  personal chef.

Which of the below is NOT a common form of advertising for a Personal Chef Service?

An effective (and almost always free) method of creative promotion that can be used to gain radio and television exposure is:

A press release is newsworthy if it is:

The structure of your press release content should follow a “pyramid” format similar to that used by newspapers.  This means that the most important information is found in the first paragraph and the least important in the last paragraph, with quotes in the second or third paragraph.

When you speak at gatherings about healthy cooking, healthful eating, nutrition or culinary techniques, you could easily be considered:

Advertising in a newspaper or magazine can provide a direct line of communication regarding your service and accomplish the following:

Fusion marketing is when a personal chef works alongside another company for mutual benefit.

Point of purchase advertising targets an audience when they are making a purchase.

Because a marketing plan is fluid in nature, we recommend that you plan on having at least a ______-pronged marketing approach in place and operational at all times so you have a stable base for your marketing effort.

There are two entirely different kinds of time for a business owner. One is replenishment time. The other is:

Selling someone on your idea, product, service, concept or business can be done in many different ways, but the way we’ve found most efficient and easiest to do is what we call:

There are 4 major successful selling tips presented in the training materials. They are: constantly hone your sales and communication skills, understand customer wants and needs, ask questions and genuinely listen to potential customer answers, and _________________.

A __________ is what a product or service does for the customer.

A ___________ is what a product or service does for the customer.

When a prospective customer calls for more information, you need to explain the following in a clear, concise and timely manner: Who you are, what you do, how you conduct business, and __________.

The goals of your telephone sales presentation should be to:

An example of a good “open-ended” question would be: “What are you currently doing to get dinner on the table?”

A good example of a probing question would be: “How does that sound to you?”

During the in-home interview, you need to accomplish which of the following:

Which of the following does NOT need to be in your presentation portfolio?

When overcoming objections, always restate the objection in your own words so it is clear that you understand it.

Who should control and physically complete the food questionnaire?

The personal chef’s policies will be discussed during the agreement review.

During the in-home interview and before you leave the customer’s house, you need to check that their stove is working.  This includes all burners and the oven.

There are two primary methods to price your Personal Chef Service. One is called service plus, and the other is called:

Concerning child portions, it is recommended that a personal chef: